How 180 Smoke Dominates Vape SEO in Canada

Client Background

180 Smoke is one of Canada’s largest and most established vape retailers, with a strong online store and multiple physical locations. They’ve grown into a national leader despite strict advertising restrictions in the vape industry. Their success comes largely from a powerful organic marketing and SEO-driven strategy.

Challenge

The vape industry faces unique problems:

• Paid Google and Meta ads are restricted

• High competition from hundreds of local vape stores

• Constant inventory changes

• Large product ranges with thousands of SKUs

• Need for strong mobile performance

• Frequent updates to regulations

To win organically, 180 Smoke needed a website that loads fast, ranks high, and supports a large amount of content and products.

What 180 Smoke Did Differently (Their SEO Strategy)

180 Smoke focused on content-driven organic growth instead of paid ads. Their SEO success is built from:

1. Massive Keyword Coverage

They built thousands of product and category pages, allowing them to rank for a huge number of search terms like:

• vape store near me

• disposable vapes Canada

• STLTH pods

• brand + product model

• nicotine strength + flavour combinations

This long-tail keyword strategy pulls huge consistent traffic.

2. Strong Category Architecture

Their website is built around very clear categories:

• Pods

• Disposables

• Vape Kits

• E-liquids

• Flavours

• Nicotine strengths

This makes the site extremely crawlable for Google.

3. Fast, Mobile-Optimized Pages

180 Smoke optimized content for mobile users, knowing that most vape shoppers browse on phones. Their mobile pages load quickly, display cleanly, and support large product catalogs without slowing down.

4. Consistent Content Publishing

Instead of relying on big blog articles, they focus on:

• Short informational pieces

• Product announcements

• Brand overview pages

• Category-level descriptions

• How-to content

• New product releases

This steady publishing helps them keep topical authority.

5. Product-Focused SEO

Every product page includes:

• Search-optimized descriptions

• Multiple keywords

• Bullet points

• Internal links

• High-quality images

• Ingredient info, strengths, compatibility, etc.

This builds both trust and ranking power.

6. Store-Level Local SEO

Each physical location has:

• Optimized Google Business Profiles

• Local keywords (ex: “Vape Store Toronto”)

• Updated images

• Hours, directions, and Q&A

• Strong review velocity

This makes them rank top in multiple cities.

Website Development Approach

Their website is built to support massive scale:

• Clean navigation

• Clear product filters

• High-speed infrastructure

• Strong internal linking

• Optimized URL structure

• Schema markup for products

• Cohesive branding between blog + store

They redesigned content, category pages, and product descriptions so the entire site supports SEO naturally rather than by force.

Results

Through years of consistent organic-focused work, 180 Smoke:

• Ranks for tens of thousands of vape-related keywords

• Gets large volumes of recurring monthly organic traffic

• Holds top positions in local search across multiple cities

• Dominates many national product searches

• Built one of the largest and strongest SEO footprints in the Canadian vape industry

Their combination of content + website development + structured SEO has positioned them as a leader and helped them grow even without paid ads.

Conclusion

180 Smoke’s growth isn’t random — it’s the result of intentional SEO, smart web development, and long-term content strategy. Their entire digital ecosystem is built for organic search dominance, making them a perfect benchmark for other vape stores wanting to scale without relying on ads.